Your Outsourced CMO for Japan Market Entry
Expert Japan market entry consultant helping foreign startups achieve product-market fit in 90 days.
Who We ServeForeign B2C Startups Ready for Japan Market Entry
We specialize in helping Seed to Series A companies
achieve product-market fit in Japan within 90 days.
Ideal Client Profile
Stage
Seed to Series A with PMF in home market
Budget
Â¥30-80M for 90-day market entry program
Goal
Prove MRR/GMV in Japan within 6 months
Critical Barriers to Japan Entry
Talent acquisition costs 2-3x more than home markets, with senior marketers avoiding unknown brands
Customer acquisition costs typically 2x higher with traditional agencies failing to deliver ROI
Retention rates halved by merely translated UIs without cultural adaptation and localization
Are You Hitting These Walls?
Growth Barriers
- •Your product thrives globally but struggles to gain traction in Japan
- •Ad performance is weak, with CAC far exceeding your targets
- •User retention rates fall below expectations, hurting LTV
Organizational Challenges
- •Struggling to find and hire qualified talent for your local team
- •Agencies deliver poor results with little knowledge accumulation
- •Strategy misalignment between HQ and Japan delays decision-making
These challenges stem from Japan's unique market structure.
They require fundamental solutions, not quick fixes.
Why Japan Market Is Different
These challenges aren't coincidental—they arise from structural factors unique to the Japanese market. Understanding and addressing these factors is key to success.
Talent Barrier
High-level bilingual talent is extremely scarce, putting unknown foreign companies at a disadvantage. Japan's strict employment regulations make full-time hiring a significant risk.
Japanese Consumer Behavior
Japanese consumers are highly risk-averse and rarely "try out" products from unknown brands. Building trust takes significantly more time and effort than in Western markets.
Japan Localization Needs
Japanese users have exceptionally high quality expectations. Simple UI translation is insufficient—lack of attention to detail leads to immediate cancellations and negative reviews.
Customer Acquisition Cost
CAC in Japan is typically 2-3x higher than other markets. Many companies outsource implementation to agencies, halting weekly learning loops and creating knowledge gaps between headquarters and Japan.
Japan Market Entry Services
Our go-to-market strategy for Japan helps you navigate the unique challenges of the Japanese market
Market Scan
Visualize Hidden Market Structures
Uncover Japan's unique market dynamics through data-driven research and competitive analysis.
Launch Sprint 90
Low-Risk Metric-Moving Experiments
Rapidly test and validate your product in the Japanese market through controlled experiments.
Flywheel Build
Weekly WBR to Maintain Learning
Create sustainable growth systems that continue to function after our engagement ends.
Japan Go-to-Market Strategy Packages
Choose the right level of support for your Japan market entry journey
Market & competitor scan with GTM gap diagnosis
- Market opportunity sizing
- Competitor landscape analysis
- Initial GTM strategy recommendations
- Entry barriers assessment
LTV>CAC design & initial acquisition campaign
- Full GTM strategy development
- Channel testing & optimization
- Weekly growth experiments
- Initial team structure design
Resident CMO until hiring & internalization complete
- Full marketing team building
- Scaling successful channels
- Knowledge transfer & documentation
- Long-term growth strategy
Yuya Tsuji ― Japan Go-to-Market Consultant for Global Brands
For 10+ years I've specialized in Japan market entry and user acquisition for the world's fastest growing B2C brands. I turn "no market yet" into compounding traction—data-first, experiment-driven, and brand-aware.
Key Milestones
- Amazon Flex ─ built courier acquisition & city rollout playbooks from zero.
- Uber Japan ─ scaled Uber Eats nationwide and engineered the full GTM for Uber Taxi.
- Square ─ opened the cashless frontier for long-tail merchants via full-funnel seller growth.
- Worked with 10+ foreign startups on Japan market entry, hiring design, and localization strategy.
- Designed deep-dive, results-oriented ops rituals that keep teams shipping and learning.
- Advanced analytics: cohort modeling, causal inference experiments, LTV projections.
Today I run Momentum Growth as a Japan market entry consultant and outsourced CMO: join tomorrow, deliver a 90-day growth plan.
Ready to Launch Your Product in Japan?
Schedule a free 30-minute consultation with our Japan market entry consultant.
No commitment, just practical insights you can apply immediately.